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Facebook Bans Cryptocurrency, ICO Ads Because Of ‘Deceptive Promotional Practices’

January 31, 2018

 

Facebook has updated its advertising policy, announcing in a blog postTuesday, Jan. 30 that it prohibits ads that use “misleading or deceptive promotional practices,” which, according to the social media platform, includes ads of cryptocurrencies and Initial Coin Offerings (ICOs).

 

The announcement claims that there are “many companies” that use Facebook’s platform to advertise financial products, such as binary options, cryptocurrencies and ICOs, but do so “[not operating] in good faith”.

 

Because of that, the blog post continues, Facebook is going to make it “harder for scammers to profit” from a presence on the social platform by banning all such ads. The announcement also encourages the users to help police the community by reporting content that violates the new rule.

 

“Two of our core advertising principles outline our belief that ads should be safe, and that we build for people first,” said Facebook.

 

By Andrew Marshall

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