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Adblock Plus plans to curb Fake News

June 15, 2018

 

 

 

As of now, in the United States and beyond, we have all heard about conspiracy theorists and news platforms that are really just propaganda machines for one political party or another.

 

Eyeo GMBH, the company that developed the Adblock Plus extension for multiple browsers including Google Chrome, will be looking to help users detect what news is real and what isn’t.

 

In doing this, on the most basic level, they’ll be using the Blockchain in connection with another browser extension, which they have already developed for Google Chrome, called Trusted News.

 

As of now, the main function of the extension is to use the Blockchain to predict a news source’s trustworthiness with options like “trustworthy, unknown, clickbait, and satire.”

 

A report by CoinTelegraph on the subject says that the conclusion that Trusted News reaches, depends on data that it draws from several sources like PolitiFact, Snopes, and Wikipedia, which are all databases of facts in different ways.

 

Trusted News is also already working with the existing technology of the MetaCert protocol, which has already successfully been using a technological tool called an anti-fraud URL registry to keep TN’s news database consistently updated.

 

In the future, both will apparently depend on the Ethereum blockchain as MetaCert is planning a move there, which they explain by adding that doing so will easily facilitate the usage of their own ERC20 token to fuel the submission and categorization of websites.

 

 In other words, moving to Ethereum means that their ecosystem keeps running in the easiest possible way, in theory.

 

What also seems to be true with this knowledge in hand, is that Trusted News is actually a news categorization service, with Metacert acting as its background tech that keeps it running.

 

It could be the case that the only difference between the two is that Trusted News categorizes news in a narrower way, that’s specific to a political way of thinking.

 

With so much controversy surrounding the last presidential election in the United States, as well as global elections as a whole, this could be the tool that we all need to keep sane, especially with allegations akin to the fact that social media networks like Facebook supported fake news campaigns.

 

As Trusted News moves into possible mainstream adoption, its success will likely depend on public opinion in its unbiased nature as well as trust in the algorithms that make its choices. In the meantime, if you’re interested in protecting your data in a better way, take a look at Metacert and the existing outside reviews of its tech.

 

 

 

By: BGN Editorial Staff

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