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October 16, 2018

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Salesforce Wins Spam Reduction Patent

November 7, 2018


One of the major misconceptions of the cryptocurrency and blockchain space is that blockchains and Bitcoin or other cryptocurrencies are synonymous. Further, it’s often thought that blockchain was created by Bitcoin. More accurately, “blockchain technology” is a group of smaller inventions pooled together to achieve certain goes, and the design of Bitcoin incorporates much of these.


One of the most important aspects of Bitcoin is the proof-of-work consensus mechanism. This is what makes it more beneficial for participants in the network, such as miners, to act properly instead of attempting to use their computing power to hack or steal from others. This concept stems from a much older system created by Adam Black with HashCash back in 1997 - he is now the CEO of Blockstream, a major developer of the Bitcoin network. The idea is to integrate a penalty for sending emails or messages that aren’t sincere.


Salesforce Patent


Digital spam and junkmail has been a problem now for decades. “Messaging systems and methods that employ a blockchain to ensure integrity of message delivery” was originally filed July 12, 2016. The patent references well over 150 other patents dating as far back as the late 1990s. In fact, the first recorded concept of method for deterring spam in emails was proposed in 1992 -  "Pricing via Processing or Combatting Junk Mail."


“An email messaging system is provided that includes a first email message server, a second email message server and a distributed database system that stores a blockchain.”


This new patent from Salesforce takes a broader look at the concept, as now there are thousands of methods for people to send messages to each other via text, apps, email and workplace platforms with messaging systems built in. The patent highlights one downfall of many current defense mechanisms for spam where potentially important messages are wrongly identified as spam, then never reaching the intended recipient. In addition, using a distributed blockchain style network, the huge amount of data consumed by office messaging systems is condensed through the hashing process used by most public blockchains and cryptocurrencies.


Matching Mechanism


The system described utilizes a matching mechanism via small portions of messages sent on the given network. The two primary benefit is to prevent messages from being altered while in transit form send to receiver, and that messages from unidentified external sources can more easily be separated. There are a myriad of additional use cases, such as guaranteeing the authenticity of medical records, educational transcripts, deeds, property rights, legal documents, and more, the authors say.



By: BGN Editorial Staff

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