Right now, there is one hurdle the Blockchain has not cleared. Startups like a Civic and LBRY have tried to use the Blockchain to revolutionize the way content is generated, published, and stored. The problem is: to date, all companies who have similar offerings to these two seem to be facing the problem that continues to plague the entire blockchain industry.
Nobody seems to be able to attain consistent, meaningful growth in user numbers or even, arguably understand who their target market should be. To truly even begin to eliminate this issue, a solution needs to be created that gains immediate traction, likely due to the company that owns it having a massive, existing user base.
Today, it seems that the New York Times may be able to do just that. In citing a job posting which has now mysteriously been taken down, CoinDesk claims that the New York Times is looking for a developer to come up with a “proof-of-concept for news publishers that is based on the blockchain.”
They go on to suggest that this project would not just involve the New York Times, but also other media organizations, though the article stops short of even attempting to suggest who these might be. Furthermore, when CoinDesk asked the Times for a comment on the events, the newspaper’s headquarters did not respond.
Because of this and the fact that the job posting has now been taken down, it’s hard to tell exactly how serious the Times is about using the blockchain in its’ publishing efforts. Perhaps they have begun to rethink the idea since the posting has vanished and they have not said anything so far on the subject.
In the end, few, if any definite conclusions can be made at this point. If one of the most popular newspapers in the United States were to use the blockchain in a big way, then we might expect user numbers that signal a move toward widespread adoption. For now however, this particular saga has just begun.
By: BGN Editorial Staff