E-commerce continues to grow with new methods for creating digital content and processing physical products through digital platforms, but this has largely been limited to consumer sales. The B2B e-commerce world is now evolving fast. Projects for market growth in the sector are a high as $1.8 trillion by 2023 by Forrester market research company. But right now, much of the B2B product sales are processed by more traditional direct sales methods, third-party distribution, or a combination of both.
“The growth of e-commerce is driving B2B buyers to expect the same fast and convenient shopping experiences that consumers enjoy. Working with Inxeption is another way we’re creating innovative solutions that helps small businesses deliver quality service for their customers and succeed in e-commerce.” - Kevin Warren, chief marketing officer for UPS.
A new platform from UPS made in combination with a blockchain startup is working to streamline transactions and logistics from a secure dashboard for B2B sales. In this way, merchants will be able to manage all aspects of selling and shipping from one place, and customers are connected to reliable shipping and tracking services from UPS in the same platform.
UPS has taken on the aid of Inxeption to facilitate this new platform, which will be called Inxeption Zippy. Though the company is just a startup, the organization was named one of the 20 Most Promising Blockchain Technology Solution Providers of 2018 by CIO Review. Their mission is to change the way industries promote, sell and manage products and services online. They offer a feature-rich software and service platform that provides tools based on blockchain technology to ensure trusted, secure and reliable transactions.
“We’re revolutionizing B2B e-commerce and bringing companies and their customers together online in a trusted manner. This relationship creates simplified pricing solutions for B2B merchants with limited digital marketing and IT resources to easily manage all aspects of selling and shipping from one secure place.” - Farzad Dibachi, CEO of Inxeption
Ultimately the platform can increase sales, streamline business processes, and extend products to new online channels. In essence, it is an online product catalog enabling manufacturers, distributors and wholesalers to efficiently create a company-branded online site to conduct e-commerce transactions. Further, this is all backed on a blockchain network, which helps ensure that sensitive information such as contract-specific pricing and negotiated rates are only shared between the buyer and seller.
By integrating UPS as the shipper, it creates a seamless, end-to-end experience where merchants can assess their entire supply chain from product listing to delivery. It includes an entire suite of sales and supply-chain management capabilities for:
Developing a digital storefront
Scheduling orders, shipments and potential returns
Diverse purchase management, bulk orders and multimodal shipments
Transaction processing by credit card, purchase orders, or financing
Facilitating search engine marketing
Condensed sales and marketing analytics
By: BGN Editorial Staff