Francis Pouliot called them a scam. Their native token has sat at under a dollar in value for its’ entire history. The Brave browser team has not had an easy run at things, to say the least. In general, it seems like the most legitimate criticism of their efforts has been that the Basic Attention token has little true value because the Brave browser team has not inked many partnerships with advertisers.
Today, however, it seems like that is finally about to change. According to CoinDesk, today is the first day that the Brave browser goes live with 12 real advertisers, including one that has around 250,000 clients that it advertises for. Since BAT was made to facilitate direct advertising that browser users can opt-in to without disclosing too much of their private information, it appears that it is finally living up to its’ primary use case.
Users who are interested in trying what is basically the first real live version of the Brave browser can download it and opt-in to the Brave Rewards program. Once they do, participating in ads is as simple as clicking on notifications that occasionally pop-up and viewing them.
For those who are interested, Brave’s partners that are now involved in the program include the Vice network and eToro, which are both very well-known outside of the cryptocurrency space.
With all of this in mind, it is easy to say that the value of BAT will rise for the long-term. Speculation on an asset, however, is never a good idea, especially when said asset is a highly volatile cryptocurrency. What might be more reasonable to say is that the price of BAT is likely to become more stable in the near future.
By: BGN Editorial Staff